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Financial services (independent financial advisers) · Aberdeen, UK
Placeholder — real client data pendingThistle & Co. Financial Planning
+142% qualified consultation requests
SEOAI Content12 months
The challenge
A small IFA practice competed against national brands for high-intent search terms and had no content addressing the specific, high-value questions their ideal clients were asking.
Our strategy
E-E-A-T-focused content strategy (author bios, credentials, regulatory disclosures done right), pillar content on pensions and retirement planning, local + national SEO split strategy.
The results
- +142% qualified consultation requests
- Ranked page 1 for 34 of 40 target retirement-planning terms
- Average session duration up 3.1 minutes on pillar content pages
- Client acquisition cost down 29%
“Financial services content is a minefield of compliance. BoseGarage understood that from day one and still delivered results.”