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B2B SaaS (business intelligence) · London, UK
Placeholder — real client data pendingPathfinder Analytics
+310% organic demo signups
SEOAI Search Optimisation (GEO)9 months
The challenge
A B2B SaaS company had solid product-market fit but near-zero visibility in traditional and AI-powered search (ChatGPT, Perplexity, AI Overviews) against better-funded competitors.
Our strategy
Comparison and alternatives-page content strategy, structured data and citation-friendly content formatting for AI answer engines, backlink outreach to industry publications.
The results
- +310% organic-attributed demo signups
- Cited in AI Overviews / ChatGPT responses for 28 target queries (from 0)
- Domain authority grew from 19 to 41
- Organic now the #2 acquisition channel, up from #5
“We were investing everything in paid because we assumed SEO would take years. BoseGarage proved that wrong within two quarters.”