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Legal services (family & employment law) · Leeds, UK
Placeholder — real client data pendingNorthgate Legal Partners
-52% cost per lead
Google AdsCRO6 months
The challenge
A regional law firm was spending heavily on broad-match Google Ads with poor lead quality and no call tracking, unable to tell which campaigns actually produced clients.
Our strategy
Full account restructure into intent-based ad groups, call tracking and CRM integration, landing page CRO for the three highest-value practice areas.
The results
- -52% cost per lead
- +67% qualified consultation bookings
- Quality Score improved from 4/10 average to 8/10 across core campaigns
- ROAS improved from 2.1x to 5.4x
“For the first time we can see exactly which ad, which keyword, which page turns into a paying client. That visibility alone paid for the retainer.”