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Beauty & personal care e-commerce · Berlin, Germany
Placeholder — real client data pendingNordlicht Skincare
+320% monthly revenue
Meta AdsSEOAI Content9 months
The challenge
A DTC skincare brand launching into the UK/EU market from Germany needed to build both paid acquisition and organic presence simultaneously in a highly saturated category.
Our strategy
Ingredient-education content hub for SEO differentiation, creator-led UGC ad creative for Meta, geo-targeted expansion campaigns launching UK, Ireland, and Netherlands sequentially.
The results
- +320% monthly revenue over 9 months
- Blended ROAS of 4.6x across markets
- Organic traffic became 31% of total revenue (from under 5%)
- Successfully launched in 3 new markets within the engagement
“They didn't just run our ads, they built a market-entry playbook we're now using for two more countries.”