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Fitness (boutique gym franchise) · Cardiff, UK
Placeholder — real client data pendingIronclad Fitness
-47% cost per membership signup
Meta AdsGoogle AdsCRO5 months
The challenge
A boutique gym franchise expanding to a third location needed a repeatable, franchise-ready acquisition playbook rather than one-off local campaigns.
Our strategy
Built a templated launch-campaign framework (Meta + Google) proven at location one, then replicated with local targeting for locations two and three; rebuilt the membership landing page for mobile conversion.
The results
- -47% cost per membership signup across all locations
- New location 3 hit break-even membership targets 6 weeks ahead of plan
- Landing page conversion rate up from 2.1% to 6.7%
- Trial-to-paid conversion improved 22 percentage points
“We now have a playbook we can hand to any new location, not a strategy that only worked once.”