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Hospitality (restaurant group, 4 sites) · Glasgow, UK
Placeholder — real client data pendingForge & Ember Restaurant Group
+240% table reservations via social
AI ContentMeta Ads6 months
The challenge
A growing restaurant group had inconsistent social presence across locations and no measurable path from social content to actual bookings.
Our strategy
Unified content calendar with AI-assisted caption/creative production, location-specific Meta ad campaigns tied directly to the booking platform, influencer seeding for openings.
The results
- +240% table reservations attributed to social
- Instagram following grew from 3,200 to 18,900
- Cost per reservation down 58%
- Two locations reached "fully booked" status on weekend service within the campaign period
“Social used to be a chore we didn't have time for. Now it's genuinely filling tables.”