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Healthcare (multi-location dental clinics) · Edinburgh, UK
Placeholder — real client data pendingCastlemere Dental Group
+165% new patient bookings
SEOGoogle Ads10 months
The challenge
A 6-location dental group ranked inconsistently across locations, with duplicate/thin location pages competing against each other in search results.
Our strategy
Location page rebuild with unique local content and schema, Google Business Profile optimisation across all six clinics, geo-targeted Google Ads for high-value treatments (implants, orthodontics).
The results
- +165% new patient bookings across all locations
- Map pack visibility grew from 2 of 6 to 6 of 6 locations ranking top 3
- Cost per booked consultation down 41%
- Implant enquiry volume up 3.2x
“Every location now pulls its own weight. We stopped competing with ourselves in search results.”